I actually love the video, and I do support alternative energy. But at the same time, "picking up" on Facebook is not what would really change the world, because the half a million supporters of the campaign like the little cute boy and the funny story board more than the cause itself. And if Facebook does unfriend coal in the end, you will still have the daily oil spill in Nigeria that is rarely mentioned anywhere. I know that we can argue saying that it's better to start somewhere. And it is smart to start with Facebook, since you get around 620,000 supporters after one week only of launching the campaign. I just hope that Greenpeace will be able to use this visibility to raise awareness to other environmental issues. And I hope that out of the half a million "likers" of the video, real supporters who can bring a change to the world would emerge.